Public spec

What counts as a qualified lead

This is the working definition we deliver against: the checks a lead passes, the data it carries, what we do not promise, and what happens when a lead is wrong. It is the same standard the pipeline enforces in code.

Spec as of July 2026

Definition

Qualified means three checks passed

A lead is marked qualified when all three checks pass. Scoring sets a status; it never blocks a lead from being saved or delivered.

  1. 01

    Intent confirmed in a real conversation

    The lead answered questions in a WhatsApp exchange with our agent, not just a form. That conversation is stored with the lead.

  2. 02

    Fit scored against your criteria

    Before launch we agree the qualification criteria with you: region, timing, budget, whatever fits your business. Rules plus an LLM score every answer against them.

  3. 03

    Readiness status set

    Every lead carries an explicit status, qualified, under qualified, or disqualified, together with the score that produced it.

Leads below the threshold are still delivered, flagged with their status and score. We do not drop leads to make the numbers look better; you see the whole funnel, not a curated slice. How each status is billed is set in your engagement.

Data contract

The data every qualified lead carries

Each field is checked at capture or during the conversation and delivered with the lead. A missing field is a replacement case, not a debate.

Phone number
Reachable on WhatsApp. The qualifying conversation happened on this number, so it is verified by use, not by pattern matching.
Consent record
Consent is recorded append-only with a timestamp and the source it was given through, and is never edited afterwards. Outreach is fail-closed: no verified consent, no send.
Conversation transcript
The full qualifying exchange is stored for every delivered lead. It is the primary evidence in any dispute.
Score and status
The numeric score, the status it set, and the criteria it was scored against.
Capture context
Timestamp, campaign, and channel recorded at capture, which is the point where cost per lead is measured.

Scope

What is not promised

The same limits we state in our FAQ apply here, in the same words.

  • Volume. We do not promise a number of leads per week or month.
  • Conversions. Qualification measures intent and fit at capture; it does not promise the lead will buy.
  • Close rate. Closing happens inside your process, after delivery. We do not track it and we do not claim it.

Cost per lead is measured at capture. Everything downstream of delivery (activation, CPA, LTV) happens inside your system and is yours.

Replacement policy

When a lead is replaced

If a lead delivered as qualified fails any check below, we replace it. Report it within 7 days of delivery; the windows below start from your report.

  • Unreachable number. The number is not active on WhatsApp or never connects.
  • Duplicate. We already delivered the same person to you within the same engagement.
  • Outside agreed criteria. The lead does not match the qualification criteria we agreed before launch, for example wrong region.
  • Missing or false contract data. Any field from the data contract above is absent or wrong.
What is not a replacement case
  • The lead did not answer your first call or message. Reachable means the number works, not that the person picks up on your schedule.
  • The lead did not buy. Qualification measures intent and fit at capture, not the outcome of your sales process.

Replacement means the next qualified lead is delivered at no charge, or the lead is credited, your choice. If your signed engagement sets different terms, the engagement governs.

Disputes

How a dispute is handled

Selenos is a small operation. These windows are ones we can actually keep, not a call-center script.

  1. 01

    Acknowledged within 24 hours

    Report the lead by email or WhatsApp. We confirm receipt within 24 hours.

  2. 02

    Evidence within 72 hours

    We pull the record for that lead, the conversation transcript, the consent record, the score, and the delivery log, and share it with you within 72 hours.

  3. 03

    Resolved within 7 days

    Most cases are settled by the record. If it supports your report, the lead is replaced or credited. If the evidence is genuinely ambiguous, the case goes your way: we replace the lead. We would rather lose a lead than argue about one.

Ask the agent about this spec

The same agent that qualifies leads answers questions about this page. Open the chat and ask.

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